maow maow tv

illustration & motion | broadcast package

The goal of this project was to create the animations necessary for a broadcast package. The concept of my design was to create a playful channel about cats. Each animation piece needed to be bouncy and lively to capture the personality of the channel. The design used the same graphics throughout the individual animations to keep the package unified. The graphics were illustrated to be simple and recognizable within seconds as each animation only lasts a few seconds.

style frame of the broadcast package's logo
style frame of the broadcast package's logo

The goal of this project was to create the animations necessary for a broadcast package. The concept of my design was to create a playful channel about cats. Each animation piece needed to be bouncy and lively to capture the personality of the channel. The design used the same graphics throughout the individual animations to keep the package unified. The graphics were illustrated to be simple and recognizable within seconds as each animation only lasts a few seconds.

process

sketch of the broadcast package pieces

sketch

First, I quickly sketched out all the various animation pieces that I needed for the broadcast package as the ideas came to me, that included the opening, lower thirds, and transition.

sketch

First, I quickly sketched out all the various animation pieces that I needed for the broadcast package as the ideas came to me, that included the opening, lower thirds, and transition.

style frame of a previous idea for the lower thirds

illustrate

Next, I illustrated the style frames in illustrator. This helped give me clearer idea of how the video would appear and it also provided some of the pieces for my animation.

illustrate

Next, I illustrated the style frames in illustrator. This helped give me clearer idea of how the video would appear and it also provided some of the pieces for my animation.

broadcast package in After Effects

animate

Finally, I imported the graphics into After Effects to animate. I made the mistake of not planning my illustrator layers well in the beginning and I spent a lot of time fixing my mistakes.

animate

Finally, I imported the graphics into After Effects to animate. I made the mistake of not planning my illustrator layers well in the beginning and I spent a lot of time fixing my mistakes.

sketch of the broadcast package pieces

sketch

First, I quickly sketched out all the various animation pieces that I needed for the broadcast package as the ideas came to me, that included the opening, lower thirds, and transition.

sketch

First, I quickly sketched out all the various animation pieces that I needed for the broadcast package as the ideas came to me, that included the opening, lower thirds, and transition.

style frame of a previous idea for the lower thirds

illustrate

Next, I illustrated the style frames in illustrator. This helped give me clearer idea of how the video would appear and it also provided some of the pieces for my animation.

illustrate

Next, I illustrated the style frames in illustrator. This helped give me clearer idea of how the video would appear and it also provided some of the pieces for my animation.

broadcast package in After Effects

animate

Finally, I imported the graphics into After Effects to animate. I made the mistake of not planning my illustrator layers well in the beginning and I spent a lot of time fixing my mistakes.

animate

Finally, I imported the graphics into After Effects to animate. I made the mistake of not planning my illustrator layers well in the beginning and I spent a lot of time fixing my mistakes.